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About me

Hi, I’m Emi! I have over nine years of experience creating engaging product and marketing content for SaaS, fintech, and VC firms, including Mos, Mixpanel, Looker, Bessemer, Omni, and Hint Health.

As an advocate for a more ethical and equitable tech industry, I prioritize work from social impact startups and offer discounted rates to non-profits.

I’m currently accepting new editorial, marketing, and ghostwriting projects. Get in touch at [email protected].

Services

Writing that makes readers say “wow.” Let me take work off your plate and make it remarkable.


<aside> 📙 Content Strategy

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One-of-a-kind assets that build your brand and drive your business forward

How to Lead: Founder Fundamentals Course

Data & the Modern CMO

Scholarships - Mos

<aside> 💻 Copywriting

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Content that showcases your expertise and grows your readership

What founders need to know to build a high-performing data team

The 101 guide on GTM operations for SaaS founders

Abridge, Canva, and Zapier share insights on AI innovation to SaaS leaders

<aside> 📝 Editing

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Re-imagining your rough draft—whether it’s a landing page, ad, report, or deck

Employer Trends in Direct Primary Care 2023

Data trends: Visualizing the global cloud industry in 2023

Fast and flexible embedded analytics

<aside> 👥 Ghostwriting

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Thought leadership for executives that reflects your unique position and voice

The Principles of Quantum Team Management

A seven-step guide to business intelligence migrations

Why radical candor should be radical

<aside> 🏆 Case Studies

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Proof that your product can solve a future customer’s problems

Eads Bridge Holdings case study

Retriever – Hims & Hers

How an Online Credit Solution Increased Loan Applications Digitally - Acquire

<aside> 🎓 Financial Aid

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Get students in your community a lower price on college with 1:1. advisory

Celebrating 2023 Scholarship Awardees – Community Foundation Santa Cruz County

How to review your financial aid offer

Yes, you can negotiate your financial aid

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Product

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Simple and memorable copy that inspires action

At Mos, I was the PM for financial aid and the copywriter for all our products, including banking and gigs.

At Mos, I was the PM for financial aid and the copywriter for all our products, including banking and gigs.

Experience

I’m an entrepreneurial writer, marketer, and product manager who builds from scratch. When I’m not working in-house, I freelance for fantastic clients like you.


Head of Financial Aid Product @ Mos

3 years 7 months

Took Mos from Seed to Series B. Led a product and operations org of 20+ employees responsible for our core product. Subject matter expert on financial aid. Copywriter and editor for all financial aid and banking products. Advised on all marketing campaigns and built our webinar series.

Mos - The money app for students

Content Manager @ Mixpanel

1 year 5 months

Managed content for Mixpanel’s blog for product managers, and created a new publication, Data & The Modern CMO, to build a pipeline of enterprise marketing prospects.

Mixpanel: Product Analytics for Mobile, Web, & More

Content Marketer @ Hint Health

1 year 6 months

Produced and distributed content about direct primary care to establish Hint Health thought leadership and generate leads for its product. One article was republished in Forbes.

Membership Management & Billing for Healthcare Innovators

Testimonials

See what colleagues say about me. Unabbreviated testimonials live on LinkedIn.